Strata Core
Alesis Drums | Product
CLIENT
Alesis Drums (inMusic Brands)
PRODUCT
Strata Core
MUSICIANS
Klueworld (Drums)
Mike Nelson (Drums)
Budda Foster (Bass and keys)
Dixson (Keys)
TEAM
Director / DoP - Jimmy Reynolds
Cameras - Jimmy Reynolds / Vineet Verma
/ James Stenson
Sound engineer: Manu Jimenez
Gaffer: Spencer Dubaich
Grip: Matthew King
AC / DIT: Mitzi McKinnon
Editor - Jimmy Reynolds
Producing video content for music brands is always a fun assignment, and nothing gets us out of bed faster than the prospect of a trip to LA, working alongside top-tier session players.
Two world-class drummers, two incredible drum kits, a bassist and a keys player… and a world of musical possibility. For this project with Alesis Drums (inMusic Brands), we were tasked with producing a documentary -style video (and a suite of supporting social content), showcasing the phenomenal sonic capabilities of the Alesis Strata Core electronic kit.
We teamed up with an experienced crew which included a lighting and grip department, three videographers, DIT, and an audio engineer. While rolling multiple cameras, we also had to capture all the audio from the session - discreet instrument tracks to be mixed late on.
The resulting film captures the authentic energy of the recording session. Four top-notch musicians getting together in a room and banging out musical ideas spanning multiple styles and genres. The hardest part was deciding what to leave out of the edit, the upshot being we were left with a load unused material that could be packaged up into short capsules for social media.