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Bad Snacks | Artist Spotlight
Novation
CLIENT
Novation (Focusrite group)
ARTIST
Bad Snacks (Jesse Hanson)
PRODUCTS
Novation LaunchKey
Novation Launchpad
TEAM
Director / DoP - Jimmy Reynolds
Editor - Jimmy Reynolds
We took a trip to Boston to shoot a series of videos with virtuoso multi-instrumentalist Jesse Hanson (aka Bad Snacks), as part of Novation's recent 'How To' holiday campaign. Working closely with the in-house team, we developed, coordinated and shot the videos in a single day on location at Jesse's home studio.
As well as a 'long-form' main feature, we also produced a wide variety of content for social media which included 5 x paid ads and several social clips for use across Novation's channels, delivered in all the formats (16:9 / 9:16 / square).
We also shot and delivered a set of promotional stills.
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