We took a trip to Minneapolis to shoot a promotional film with singer-songwriter, Mayyadda, as part of the launch campaign for the latest generation of Focusrite’s world-renowned recording interface, the Scarlett 2i2.

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The project scope included a five-minute artist profile piece as well as a full length performance film, and a handful of additional social cuts. In a single day we were able to nail down the recording, then shoot a multi-camera performance over playback, a sit-down interview with the artist, and supporting b-roll shot around the neighbourhood.