How to Make a Song with Launchkey & Ableton
We took a trip to Boston to shoot a series of videos with virtuoso multi-instrumentalist
Jesse Hanson (aka Bad Snacks), as part of Novation's recent 'How To' holiday campaign.
Working closely with the in-house team, we developed, coordinated and shot the videos
in a single day on location at Jesse's home studio.
As well as a 'long-form' main feature, we also produced a wide variety of content for social media which included 5 x paid ads and several social clips for use across Novation's channels, delivered in all the formats ( 16:9 / 9:16 / square).
We also delivered a set of promotional stills.
Full range of deliverables